What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use, the information we collect using cookies and how that information is used, and how to manage your cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide a better user experience, and understand how the website performs and where it needs improvement.
How do we use cookies?
Our website uses first-party and third-party cookies for several purposes. Necessary first-party cookies are required for the website to function correctly and do not collect any of your personally identifiable data. We also use analytics cookies (Google Analytics) and advertising cookies (Google Ads) to understand how visitors use our site and to show relevant advertisements. These non-essential cookies are only set after you have given your consent through our cookie banner.
When you first visit onbold.ai, we display a cookie consent banner before setting any cookies other than those strictly necessary for the site to function. You can change your preferences or withdraw your consent at any time using the cookie settings on our website.
Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as remembering your consent preferences and allowing you to return to your merchant analysis session. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| onbold_consent | 180 days | Stores your cookie consent preferences, including which categories of cookie you have accepted and when. Contains no personally identifiable information, only category flags and a timestamp. Version-checked so that material changes to our cookie practices will prompt you to review your preferences again. |
| onbold_resume_token | 90 days | Allows you to return to your merchant readiness analysis session without re-submitting your website. The token is a randomly generated credential stored as an HttpOnly cookie, meaning it cannot be read by JavaScript. After 90 days the token expires and the resume link stops working, even though your underlying lead record may be retained for longer. Treat your resume link like a password, because anyone with access to it can view the analysis results associated with your session, including your name, email address and phone number. |
| admin_session | 7 days | Authenticates Onbold's internal staff when they access the restricted admin area of onbold.ai. This cookie is not set for merchants or visitors who do not log in as administrators. |
| csrf_token | Session | Provides cross-site request forgery (CSRF) protection during administrator login and password-reset flows. This is a security measure that ensures form submissions originate from our own site. It is used only during the authentication flow and is not set for merchants or visitors. |
| onbold_attribution | 90 days | Remembers how you first arrived at onbold.ai — for example the marketing campaign, search engine, or website that referred you — so that, if you submit a merchant analysis, our team can see which channel introduced you. It is a first-party cookie containing only acquisition attributes (such as campaign, source, referrer and ad-click identifiers) and a timestamp; it holds no name, email, phone number or other directly identifying information, and it is never shared with third parties or used to track you across other websites. |
Analytics
Analytics cookies help us understand how visitors interact with our website. We use Google Analytics 4 (GA4) for this purpose. These cookies are first-party cookies set on the onbold.ai domain and send data to Google's servers for processing. They are only set with your consent.
| Cookie | Duration | Description | Domain |
|---|---|---|---|
| _ga | 2 years | The primary Google Analytics cookie. Assigns a unique anonymous identifier to each visitor so that Google Analytics can distinguish between users and build a picture of site traffic over time. Contains no personally identifiable information. | onbold.ai |
| _ga_<container-id> | 2 years | A GA4 property-specific cookie that stores session state information for your visit to onbold.ai. The <container-id> portion will reflect Onbold's specific GA4 property identifier. | onbold.ai |
| _gid | 24 hours | Used by Google Analytics to distinguish users between sessions. Expires after 24 hours, giving it a shorter lifespan than _ga. | onbold.ai |
| FPLC | 20 hours | Used by Google Analytics to support cross-domain measurement and link sessions across subdomains where applicable. | onbold.ai |
Google Analytics is operated by Google LLC. Further information about how Google uses data from analytics cookies is available at https://policies.google.com/privacy. You can opt out of Google Analytics tracking across all websites using Google's opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
Advertising
Advertising cookies are used to show you relevant advertisements and to measure the effectiveness of our advertising campaigns. We use Google Ads and Google Ads Remarketing for this purpose. Some of these cookies are set on the onbold.ai domain (first-party), while others are set by Google from its own domains (third-party). All advertising cookies are only set with your consent.
First-party advertising cookies (set on onbold.ai)
| Cookie | Duration | Description |
|---|---|---|
| _gcl_aw | 90 days | Records the Google Ads click that brought a visitor to the site, so that conversions (such as completing an assessment) can be attributed to the correct ad campaign. |
| _gcl_au | 90 days | Used by Google Ads and Google Analytics to measure ad conversion events and the performance of advertising campaigns on our site. |
| _gac_<wpid> | 90 days | Stores campaign-related information for Google Ads. Used to link ad clicks to actions taken on the site for conversion reporting. |
Third-party advertising cookies (set by Google from its own domains)
| Cookie | Duration | Description | Domain |
|---|---|---|---|
| IDE | 13 months (EEA/UK) / 24 months elsewhere | Google's primary advertising cookie, used for ad personalisation, frequency capping, and measuring ad effectiveness across websites. | doubleclick.net |
| NID | 6 months | Used by Google to personalise ads shown on Google Search and to remember your preferences. | google.com |
| ANID | 13 months (EEA/UK) / 24 months elsewhere | Used by Google to personalise advertising across Google's advertising network. | google.com |
| 1P_JAR | 30 days | Used by Google to gather website conversion information and deliver targeted advertising. | google.com |
Google Ads is operated by Google LLC. You can opt out of Google interest-based advertising at any time through Google's Ad Settings at https://adssettings.google.com. Further information is available in Google's Privacy Policy at https://policies.google.com/privacy and Google's advertising and measurement cookie reference at https://business.safety.google/adscookies/.
Manage cookie preferences
You can change your cookie preferences at any time by clicking the cookie settings button on our website. This will let you revisit the consent banner and update your choices or withdraw your consent.
In addition to this, different browsers provide different methods to block and delete cookies. You can change your browser settings to block or delete cookies. Listed below are links to the support documents for the major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Microsoft Edge: https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd
If you are using any other web browser, please visit your browser's official support documents.
Please note that blocking necessary cookies may affect the functionality of onbold.ai. In particular, blocking the onbold_resume_token cookie may prevent you from returning to an in-progress analysis session via your browser.